Live on Zoom · Sunday, 1 November · 7 PM IST

How the hell do things go viral?

Some videos get millions of views. Some get 250. We know exactly why.

₹499
Noor Anand at the Social Samosa awards
Noor Anand
Sukanya Chakrabarti, co-presenter of the workshop
Sukanya Chakrabarti

Why should you learn this from us?

Because we've spent more than 10,000 hours figuring out why videos go viral. You get all of it in two hours.

We've made 300+ brands go viral. Some of them you'll know, like:

ChatGPT
Meta
Tinder
Prime Video
Crocs
KFC
  • Noor used to be Head of Creative Strategy at WLDD, India's leading virality agency.
  • Social Samosa named Noor one of India's 30 best marketers.
  • Sukanya is an award-winning Creative Strategist. She used to be the Creative Lead at DDB Mudra, one of India's top legacy agencies.

People who have trusted our expertise

Noor Anand with Sachin Tendulkar
Sachin Tendulkar
Noor Anand with Pankaj Tripathi on set
Pankaj Tripathi
Noor Anand with Dinesh Karthik
Dinesh Karthik
Noor Anand with Shweta Tripathi
Shweta Tripathi
Noor Anand with Tim David
Tim David
Noor Anand with Ali Fazal
Ali Fazal
Noor Anand with Rasika Dugal
Rasika Dugal
Noor Anand with Kumar Sangakkara
Kumar Sangakkara

Who is this LIVE workshop for?

Four kinds of people.

  • CreatorsYou'll be able to tell why your videos worked or flopped. And you'll be able to repeatedly produce viral videos.
  • Brand managersYou'll be able to look at an idea and go "this will go viral", "this will flop", or "this one needs ads".
  • Agency marketersWhen a client says "make it viral", you won't panic. You'll know what to do.
  • FoundersYou'll know how to make your brand go viral. Even if your whole team is just you.

The Viral FASCINATE Framework™

Our proprietary framework. 9 ingredients that decide whether a video goes viral.

  • Every video that goes viral has at least one of them.
  • Miss all 9 and it does not go viral, however well it is made.

We’ll take you through all 9 on the day, and the Virality Scorecard is how you check your own ideas against them afterwards.

10,000+ hours of learning compressed into 2 hours

01 · Understanding Virality

  • Is virality skill or luck?
  • Does virality have a formula?
  • Can you tell before posting whether it will go viral?

02 · Understanding the Algorithm

  • How does the algorithm work?
  • How can you master the algorithm?

03 · Making Things Go Viral

  • Why do creators go viral all the time, but brands don't?
  • Can small brands go viral?
  • Do you need to be cringe to go viral?
  • What is the most important metric for virality?
  • What are the factors that make things go viral?

04 · Things Which Kill Virality

  • How not to do content?
  • What are you doing that Instagram hates?

After this, you'll be able to:

  • You'll be able to tell if an idea will go viral before you post it.
  • You'll stop putting ad money behind content that was never going to travel.
  • You'll know what to check after you post. There's one metric that matters most, and we'll tell you which one and how to optimise for it.
  • You'll know what creators do right and brands do wrong, and how to copy the good part without being cringe.
  • You'll get our Virality Scorecard. You can use it on every video you make after this.
  • You'll get access to the workshop WhatsApp community for session announcements and joining details.

Stuff you might be wondering

How can I get the recording?

On the next screen, you can add the recording to your ticket for ₹199 extra. It arrives by email seven days after the workshop, and it’s yours for life.

I have a tiny team and no money. Is this still for me?

Yes. Most of the 300+ brands we worked with didn't have big money either. That's how we learned this.

What happens on the day?

We teach on Zoom for 90 minutes. Then you ask questions for 30 minutes. You'll leave with something you can use on your next post.

How does the money-back thing work?

Apply what we teach to 30 of your posts. If your reach over the next 100 days isn’t better than the 100 days before, email us at info@thealgorhythm.in and we’ll refund your full payment. The full conditions are in our Terms.

Come find out how things go viral.

₹499

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