01 · Understanding Virality
- Is virality skill or luck?
- Does virality have a formula?
- Can you tell before posting whether it will go viral?
Live on Zoom · Sunday, 20 September · 7 PM IST
How the hell do things go viral?
Some videos get millions of views. Some get 250. I know exactly why.
₹499
₹999
Why should you learn this from me?
Because I've spent more than 10,000 hours figuring out why videos go viral. You get all of it in two hours.
I've made 200+ brands go viral. Some of them you'll know, like:
ChatGPT
Meta
Tinder
Audible
- I'm India's #1 Virality Specialist.
- I used to be Head of Creative Strategy at WLDD, India's leading virality agency.
- Social Samosa named me one of India's 30 best marketers.
People who have trusted my expertise
Who is this LIVE workshop for?
Four kinds of people.
- FoundersYou'll know how to make your brand go viral. Even if your whole team is just you.
- Brand managersYou'll be able to look at an idea and go "this will go viral", "this will flop", or "this one needs ads".
- Agency marketersWhen a client says "make it viral", you won't panic. You'll know what to do.
- CreatorsYou'll be able to tell why your videos worked or flopped. And you'll be able to repeatedly produce viral videos.
The Viral SNIPE Framework™
My own framework. Five ingredients that decide whether a video travels.
- Every video that goes viral has at least one of them.
- Miss all five and it does not travel, however well it is made.
I'll take you through all five on the day, and the Virality Scorecard is how you check your own ideas against them afterwards.
10,000+ hours of learning compressed into 2 hours
02 · Understanding the Algorithm
- How does the algorithm work?
- How can you master the algorithm?
03 · Making Things Go Viral
- Why do creators go viral all the time, but brands don't?
- Can small brands go viral?
- Do you need to be cringe to go viral?
- What is the most important metric for virality?
- What are the factors that make things go viral?
04 · Things Which Kill Virality
- How not to do content?
- What are you doing that Instagram hates?
After this, you'll be able to:
- You'll be able to tell if an idea will go viral before you post it.
- You'll stop putting ad money behind content that was never going to travel.
- You'll know what to check after you post. There's one metric that matters most, and I'll tell you which one and how to optimise for it.
- You'll know what creators do right and brands do wrong, and how to copy the good part without being cringe.
- You'll get my Virality Scorecard. You can use it on every video you make after this.
- You'll get into my private WhatsApp group. 450+ marketers, talking marketing all day. The workshop ends after two hours. This doesn't.
Stuff you might be wondering
I have a tiny team and no money. Is this still for me?
Yes. Most of the 200+ brands I worked with didn't have big money either. That's how I learned this.
What happens on the day?
I teach on Zoom for 90 minutes. Then you ask questions for 30 minutes. You'll leave with something you can use on your next post.
How does the money-back thing work?
Apply what I teach to 30 of your posts. If your reach over the next 100 days isn't better than the 100 days before, email me at hello@thealgorhythm.in and I'll refund the full ₹499.